Benefits of Good Customer Care

Students will apply customer care service by discussing benefits (boosting customer lifetime value, increasing revenue, reducing negative word‑of‑mouth), performing tailored service, assessing customer satisfaction, and developing a mock customer‑care plan. This topic emphasises the strategic value of customer service, aligning with CBC outcomes. It prepares learners for ECZ assessments on customer‑care advantages and for implementing effective service strategies in Zambian hospitality businesses.