Managerial Economics and Market Analysis

Apply economic theory to real-world business decisions. This course covers demand estimation, pricing strategies, and market structures within the Southern African context. Understanding price elasticity and cost functions is vital for Zambian businesses navigating fluctuating inflation and exchange rates. You will learn how to use data to determine the optimal price for products in competitive markets. If the calculus of marginal utility or the logic of game theory proves difficult, visit 25schools for simplified economic models and practice problems. We provide the academic support to help you master the intersection of math and economics, preparing you for strategic roles in Zambia's retail and manufacturing sectors.